CEO's MESSAGE

Co-founder (Mr. Benjamin Hoffman, Vice President of the Broad Institute and President of Broad Biology) Message:

We chose to establish Broad-bio, this AI biotechnology company, on December 6, 2024, with the same intention as Musk naming his company Tesla. He did so to honor the father of alternating current, while we pay tribute to the great godfather of AI, Geoffrey Hinton, who was born 47 years ago in 1947. I believe we will achieve tremendous success. Our passion lies in building a company that will stand the test of time, using AI biotechnology to bring beauty, improve health, and extend human life. The people in this company are driven to create great products for the world, build a platform for partners to realize their dreams, and spread love through daily acts of kindness. As partners achieve financial freedom, spiritual freedom, and time freedom, we also open a door to nobility, infusing your blood with the genes of aristocracy. Like the Rothschild family, we aim to establish a millennium-long legacy, carrying forward the pure lineage of Europe's upper class.

I believe you can achieve this. Creating awe-inspiring products with AI biotechnology, building a legacy entrepreneurial platform, and uniting global forces of goodness to spread love—this is the mission and faith we pursue. Like the great religious leaders and political pioneers who, for the sake of their beliefs, sought neither money nor fame, and even sacrificed love, freedom, and life.

Everything else comes after these priorities. Of course, making money is great because it enables you to accomplish these great things. But the motivation comes from shaping products and platforms, spreading dreams and ideas, not just profits. We never consider profit as our goal; this is our value system. This distinction is subtle, but it influences everything: who you choose to work with, who you promote, who you trust, and how you approach tasks.

While we advocate for technology changing humanity, we also highly value the intersection of humanities and science, continuously inheriting and promoting the aspects we cherish. There is a kind of magic in that intersection. Many companies innovate, but innovation is not the primary differentiator of our endeavor. We resonate with people because embedded within our innovation is a deep humanistic spirit. I believe great artists, religious leaders, and great entrepreneurs are similar—they all possess a desire for self-expression.

If you share a deep passion for our values, please join me on this journey!

I believe you will find it worthwhile!

I believe Broad-bio will stand the test of time and become a company that operates sustainably. Many industry giants today will lose their dominance in the future. While we admire what they have accomplished and understand how difficult it is, we have our own perspective on why such companies decline. These companies perform well, innovate, and become or nearly become monopolies in their fields. Then, the quality of their products, the construction of their platforms, and the inherit of their culture become less important. They start focusing solely on sales numbers, unwilling to put in the effort to create great products, build great platforms, and spread dreams—precisely the hardest work in the business world. As an ambitious company, we are confident that, like the once-weak Apple, we can challenge industry giants and carve out a new path for ourselves. Our idea is to truly make a contribution, as only then can we add to the legacy left by our predecessors. We aim to build a company that will still stand strong for generations to come. That is what Edison, Walt Disney, and Steve Jobs did. They created legacy companies, not just made money. This is precisely what we expect from this company. It is the culture we are trying to create, and it is what we will continue to strive for in the future—moving forward relentlessly. Otherwise, as Bob Dylan said, if you're not busy living, you're busy dying.

We believe that Broad-bio exists on this planet to benefit humanity through AI biotechnology, create great products, build great platforms, and spread great ideas. This will never change. We will always focus on innovation. We advocate simplicity over complexity. In the future, we will perfectly integrate cross-border e-commerce with influencer branding, participating only in social e-commerce markets where we can make significant contributions. We will say no to thousands of projects so that we can truly focus on the field of social e-commerce and achieve success. We believe in deep collaboration and mutual inspiration among partners, enabling us to innovate in ways others cannot. Frankly, every employee and partner of this company will relentlessly pursue perfection. We can be honest with ourselves, admit mistakes, and have the courage to change. I believe that no matter who is doing what work, these values will be deeply rooted in this company, and Broad-bio will perform extraordinarily in the future.

What drives us? Most creators want to express gratitude for the achievements of those who came before us. We did not invent the language or mathematics we use. We hardly make our own food, let alone our clothes. Everything we do relies on other members of humanity and their contributions and achievements. Many of us want to give back to society and add a stroke to the long river of history. We try to use our limited talents to express our deepest feelings, to show our gratitude for all the contributions of our predecessors, and to add something to the river of history. That is the force that drives us all.

I believe that together, we will create brilliance!